ⓘ Coca-Cola Citra

                                     

ⓘ Coca-Cola Citra

Coca-Cola Citra is a beverage made by The Coca-Cola Company. The design shows yellow and green stripes, and a pair of citrus fruits resembling a lemon and a lime. It is accompanied by Coca-Cola Light with Citra in Mexico and Japan, and Diet Coke with Citra in Labasa.

The drink itself entered the Coca-Cola companys portfolio when the brand was acquired during Coca-Colas acquisition of the Parle groups soft drink portfolio, in India. Coca-Cola has re-introduced the drink into the Indian market since lemon-lime flavoured drinks are the most popular type in the market.

                                     

1. Countries where Citra has been introduced

  • Mexico - 2005 on a trial basis
  • Japan - officially launched on May 29, 2006, including 1.5 litre, 500 ml, and 300 ml varieties
  • New Zealand - reintroduced in March 2007, discontinued in September 2007
  • New Zealand - 2005 for a limited time, discontinued in 2006