ⓘ Business Catalyst


ⓘ Business Catalyst

Business Catalyst is a hosted all-in-one solution for building and managing business websites. It has sales, service, and marketing features such as eCommerce and Email Marketing tools. The company was founded in 2004 by two Australian entrepreneurs, Bardia Housman and Adam Broadway. It was acquired by Adobe Systems in August 2009.


1. Business model

Business Catalysts business model differs from others in that they allow web designers to resell their hosted service as part of a "Partner Program".

A reseller channel of paid "Partners" receive specialized tools for site provisioning and management, commissions on hosting fees, live training and in some instances ability to rebrand the platform as their own.

Business Catalyst experimented with a direct-to-customer strategy under the" GoodBarry” brand before the offering was closed down as a part of the Adobe acquisition.


2. Platform features

The Business Catalyst platform incorporates features including:

  • eCommerce catalog, payment gateway providers
  • Reporting & analytics
  • Content management
  • Email marketing
  • Integrated CRM database
  • Web hosting for Adobe Muse website
  • Social media integration

3. History

  • May 2012 - Adobe includes base Business Catalyst hosting as part of the Creative Cloud platform.
  • 2008 - Business Catalyst opens their first international office in San Francisco, USA.
  • 24 March 2018 - Adobe announces that Business Catalyst will be shut down after March 26th 2020.
  • 2006 - Business Catalyst launches service in Australia.
  • April, 2010 - Adobe announces the opening of the first of three new datacenters for their Business Catalyst service
  • 2007 - The company opens its retail "GoodBarry" brand, targeted towards do-it-yourself business owners.
  • August, 2009 - Business Catalyst is acquired by Adobe Systems, closing down the GoodBarry brand to focus solely on the web professional market.
  • 2005 - Business Catalyst launches their Dreamweaver Extension" Triangle”, an early extension to provide real-time connectivity between Dreamweaver and a hosted service.
  • 2004 - Business Catalyst is released as a platform designed for building and managing online businesses.
  • 10 April 2018 - Adobe announces that Business Catalysts shut-down will be extended to March 26th 2021.

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