ⓘ Adversarial purchasing

                                     

ⓘ Adversarial purchasing

An adversarial relationship in purchasing and supply arises when identical or equivalent good or services are available from competing suppliers and buyers/sellers are trying to gain an advantage over each other. Low levels of trust are characteristic of adversarial relationships.

Adversarial purchasing is a form of strategic management designed to take advantage of competition for a buyers business in business-to-business relationships while simultaneously lowering the firms dependence on a single supplier. Successful implementation of this strategy can lower the firms prices and raise the service and attention gained from its suppliers.