ⓘ Circuit of culture

                                     

ⓘ Circuit of culture

The circuit of culture is a theory or framework used in the area of cultural studies. It was devised in 1997 by a group of theorists when studying the Walkman cassette player. The theory suggests that in studying a cultural text or artifact you must look at five aspects: its representation, identity, production, consumption and regulation. Du Gay et al. suggest that "taken together complete a sort of circuit.through which any analysis of a cultural text.must pass if it is to be adequately studied." Gerard Goggin openly uses this framework in his book Cell Phone Culture: Mobile technology in everyday life in order to fully understand the cell phone as a cultural artifact. His book is split into four parts: production, consumption, regulation, and representation and identity.