ⓘ Diet Coke

                                     

ⓘ Diet Coke

Diet Coke or Coca-Cola light is a sugar-free and no-calorie soft drink produced and distributed by The Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on July 8, 1982, and introduced in the United States on August 9, it was the first new brand since 1886 to use the Coca-Cola trademark. The product quickly overtook the companys existing diet cola, Tab, in sales.

                                     

1. History

When diet colas first entered the market beginning with Diet Rite, the Coca-Cola Company had a long-standing policy to not use the Coca-Cola name on any product other than the flagship cola, and so its diet cola was named Tab when it was released in 1963. Its rival Pepsi had no such qualms, and after the long-term success of its sugar-free Diet Pepsi launched in 1964 became clear, Coca-Cola decided to launch a competing sugar-free brand under the Coca-Cola name, which could be marketed more easily than Tab, which it did in 1982.

Diet Coke does not use a modified form of the Coca-Cola recipe, but instead an entirely different formula based on the Tab formula. The controversial New Coke, introduced in 1985, used a version of the Diet Coke recipe that contained high fructose corn syrup and had a slightly different balance of ingredients. In 2005, the company introduced Coca-Cola Zero renamed Coca-Cola Zero Sugar in 2017, a sugar-free more closely based on original Coca-Cola.

In 2005, under pressure from retailer Walmart which was impressed with the popularity of Splenda sweetener, the company released a new formulation called "Diet Coke sweetened with Splenda". Sucralose and acesulfame potassium replace aspartame in this version. Early sales were weaker than anticipated; however, Coca-Cola did little advertising for the brand, investing money and advertising in Coca-Cola Zero instead. By late 2009, some distributors had stopped supplying Diet Coke sweetened with Splenda.

In 2018, in an effort to be more appealing to millennials, Diet Coke was packaged in a taller, more slender can of the same volume and introduced four new flavors.

                                     

2. Sales

Diet Coke and Diet Pepsi have capitalized on the markets of people who require low sugar regimens, such as diabetics and people concerned with calorie intake. In the UK, a 330 ml can of Diet Coke contains around 1.3 kilocalories 5 kilojoules compared to 142 kilocalories 595 kJ for a regular can of Coca-Cola.

                                     

3. Sweeteners

Diet Coke was sweetened with aspartame, an artificial sweetener, after the sweetener became available in the United States in 1983. Early on, to save money, this was also originally in a blend with saccharin. After Diet Rite cola advertised its 100 percent use of aspartame, and the manufacturer of NutraSweet then G. D. Searle & Company warned that the NutraSweet trademark would not be made available to a blend of sweeteners, Coca-Cola switched the formula to 100 percent aspartame. Diet Coke from fountain dispensers still contains some saccharin to extend shelf life.

According to the Coca-Cola Company, "he sweetener blend used for Diet Coke/Coca-Cola Light is formulated for each country based on consumer preference." In countries in which cyclamates are not banned as they were in the US in 1970, Diet Coke or Coca-Cola Light may be sweetened with a blend containing aspartame, cyclamates, and acesulfame potassium.

                                     

4.1. Brand portfolio Product timeline

  • 2001 – Diet Coke with Lemon is introduced.
  • Diet Coke and Diet Cherry Coke change logo.
  • 1982 – Diet Coke is introduced, becoming the largest-selling low-calorie soft drink in America.
  • 2002 – Diet Vanilla Coke is introduced.
  • 1986 – Diet Cherry Coke is introduced in American markets.
  • 1983 – Diet Coke is introduced in the UK.
  • 1999 – Diet Cherry Coke changes logo.
  • 1994 – Diet Coke changes logo.
  • Diet Coke with Lemon changes logo.
  • 2004 – Diet Coke with Lime is introduced.
  • 2005 – Diet Coke sweetened with Splenda is introduced.
  • Diet Cherry Coke and Diet Vanilla Coke change logos and are renamed.
  • 2005 – Coca-Cola Zero is introduced, largest product launch by Coca-Cola in 22 years.
  • Diet Coke with Lemon and Diet Coke Vanilla are discontinued.
  • 2006 – Diet Coke Black Cherry Vanilla is introduced.
  • Diet Coke and its six flavors changes logo.
  • Diet Coke Black Cherry Vanilla is discontinued.
  • 2007 – Diet Coke Plus is introduced.
  • 2013 – In the UK, Coca-Cola swapped the logo on Coca-Cola, Diet Coke and Coke Zero bottles and cans in the UK with 150 of Britains most popular names for a summer-long "Share a Coke" campaign.
  • 2014 – Diet Coke invites consumers to Get A Taste of the good life. This campaign asks the question "what if life tasted this good?". Television commercials debuted September 24. The first commercial take place on an airplane when a woman is surrounded by crying babies but takes a sip of Diet Coke and opens her eyes into a speak-easy party.
  • 2011 – Diet Coke surpasses Pepsi in sales for the first time to become the second most popular soda in the United States after Coca-Cola.
  • 2014 – In the US Coca-Cola swapped the logo on Coca-Cola, Diet Coke and Coke Zero bottles and cans in the US with 150 of Americas most popular names for a summer-long "Share a Coke" campaign
  • 2017 – Coca-Cola Zero Sugar is reformulated, first tested in UK June, 2016.
  • 2018 – On January 22, Diet Coke introduced Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango flavors in a skinny can, targeting millennials.
  • 2019 – Diet Coke added two new flavors, Blueberry Acai and Strawberry Guava to their "Because I Can" Campaign line.


                                     

5. Debate over health issues

The most commonly distributed version of Diet Coke and the majority of beverages that contain artificial sweeteners relies on aspartame, which has been suggested to pose health concerns. Aspartame is one of the most intensively scrutinized food additives.

Coca-Cola has now released Diet Coke sweetened with sucralose under the brand name Splenda, although it is not as common.

The sodium benzoate was found to break down mitochondrial DNA in living yeast cells. Research published in 2007 for the British governments Food Standards Agency suggests that sodium benzoate E211 is linked to hyperactive behavior and decreased intelligence in children. In January 2008 sodium benzoate was removed from production lines for Diet Coke sold in the UK, however it remains in other Coke products and other production locations.

                                     
  • A Diet Coke and Mentos eruption also known as a soda geyser is a reaction between the carbonated beverage Diet Coke and Mentos mints that causes the
  • Diet Lime Coke was introduced to the market in 2005 with Coca - Cola with Lime and is still sold in North America to this day. Diet Coke with Lime was discontinued
  • Diet Coke Plus also known as Coca - Cola Light Plus was a formulation of Diet Coke fortified with vitamins and minerals. It is sweetened with a blend of
  • Pepsi. The diet variant, Caffeine - Free Diet Coke was the first variant of Diet Coke and was introduced in 1984, one year before the regular Coke version
  • distributed in related brands Diet Vanilla Coke and Coke Vanilla Zero. In 2003, Pepsi introduced Pepsi Vanilla to compete with Vanilla Coke Virgin released their
  • and Diet Coke Black Cherry Vanilla were varieties of Coca - Cola that were launched in January 2006 by The Coca - Cola Company in United States. The diet version
  • discontinued in the early 1990s. Diet Cherry Coke was introduced in 1986, and renamed Diet Coke Cherry in 2005 and again to Diet Coke Feisty Cherry in 2018
  • Diet Coke with Citrus Zest is a type of Coca - Cola with lime and citrus added to it. Diet Coke with Citrus Zest is produced by the Coca - Cola Company and
  • with a raspberry flavor that was sold in New Zealand on a trial basis. A Diet Coke Raspberry version was also sold. Both were first introduced on June 1
  • Coca - Cola Light Sango is a blood - orange flavoured variety of Coca - Cola Light Diet Coke produced by The Coca - Cola Company, available in France since mid - 2005
  • regular Coke but with added lime flavor. The decision to market the product was based on popular feedback from consumers in 2004, with the release of Diet Coke