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Marketing intelligence

Marketing intelligence is the everyday information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and m ...

Marketing research mix

The term Marketing research mix was created in 2004 and published in 2007. It was designed as a framework to assist researchers to design or evaluate marketing research studies. The name was deliberately chosen to be similar to the Marketing Mix ...

Marketing research process

The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the genera ...

Marmore Mena Intelligence

Marmore Mena Intelligence is a research firm based out of Chennai, India. It is a majority owned subsidiary of Markaz’, an asset management and investment banking institution that is headquartered in Kuwait. Marmore specializes in researches focu ...

MaxDiff

The MaxDiff is a long-established academic mathematical theory with very specific assumptions about how people make choices: it assumes that respondents evaluate all possible pairs of items within the displayed set and choose the pair that reflec ...

Media context studies (Advertising research)

Media context studies refers to the group of studies investigating" how and which media context variables influence the effects of the advertisements embedded in the context". Media researchers found that media context affects ad recall, ad recog ...

Media Technology Monitor (MTM)

The Media Technology Monitor is an annual telephone survey and research product designed to monitor Canadians use and adoption of new and existing technologies. The first MTM questionnaire was distributed in 2005 and now consists of two annual su ...

Media-Analyse (Germany)

The Media-Analyse) by Media-Analyse AG is the largest annually conducted media analysis in Germany and the largest survey of media consumer behavior in Germany overall. It examines the total population as well as its subgroups. The survey occurs ...

Mendelsohn Affluent Survey

The Mendelsohn Affluent Survey was founded in 1977 as a research study of high-income individuals in the United States, collecting quantitative data on their lives, lifestyles, media habits and purchase patterns. The study was founded and conduct ...

Mobile marketing research

Mobile Marketing Research describes a method of data collection means by using functions of mobile phones, smart phones and PDAs. It makes use of strengths from mobile communication and applies these strengths to research purposes.

Monroe Mendelsohn Research

Monroe Mendelsohn Research, Inc. was an internationally recognized, full-service marketing and media research company headquartered in New York City. In May 2008, the company was acquired by the Ipsos Group and eventually merged into their MediaC ...

Mosaic (geodemography)

Mosaic is Experian’s system for geodemographic classification of households. It applies the principles of geodemography to consumer household and individual data collated from a number of government and commercial sources. The statistical develop ...

Multistage sampling

In statistics, multistage sampling is the taking of samples in stages using smaller and smaller sampling units at each stage. Multistage sampling can be a complex form of cluster sampling because it is a type of sampling which involves dividing t ...

Multivariate landing page optimization

Multivariate landing page optimization is a specific form of landing page optimization where multiple variations of visual elements on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured ...

Mystery shopping

Mystery shopping is a method used by marketing research companies and organizations that wish to measure quality of sales and service, job performance, regulatory compliance, or to gather specific information about a market or competitors, includ ...

National Analysts

NAXION previously known as National Analysts Worldwide, is an American marketing research company that originally worked as a division of the Curtis Publishing Company. It was founded by Charles Coolidge Parlin in 1911. Donald M. Hobart, future h ...

National Consumer Panel

National Consumer Panel is a service provided by a joint venture between the Nielsen company and IRI where members in the USA scan the barcodes on all their purchases with a special barcode reader to read a products barcode and an app supplying u ...

Neuromarketing

Neuromarketing is a commercial marketing communication field that applies neuropsychology to marketing research, studying consumers sensorimotor, cognitive, and affective response to marketing stimuli. Neuromarketing seeks to understand the ratio ...

News ratings in Australia

Television news ratings in Australia are collected by three main organisations: OzTAM in metropolitan areas, Regional TAM in regional areas serviced by three commercial television networks, and in areas with two commercial networks, Nielsen Media ...

Nielsen ratings

Nielsen TV ratings are the audience measurement systems operated by Nielsen Media Research that seek to determine the audience size and composition of television programming in the United States using a rating system. Nielsen Media Research was f ...

Nielsen SoundScan

Nielsen SoundScan is an information and sales tracking system created by Mike Fine and Mike Shalett in 1991. SoundScan is a method of tracking sales of music and music video products throughout the United States and Canada. Data is collected week ...

Nielsen VideoScan

Nielsen VideoScan is a home video marketing research company formed as a partnership formed between Verenigde Nederlandse Uitgeverijens VideoScan and ACNielsen. Both companies are now owned by The Nielsen Company. Nielsen VideoScan provides detai ...

NIPO

NIPO, previously named NIPO Software, is a long term provider to the professional market research industry for online, CAPI and CATI survey solutions. NIPO is a major worldwide Market Research software provider. NIPOs main offering is centered ar ...

Observational techniques

In marketing and the social sciences, observational research is a social research technique that involves the direct observation of phenomena in their natural setting. This differentiates it from experimental research in which a quasi-artificial ...

OIL (incorporations and corporate services)

In 2017 OIL rebranded as Vistra, becoming part of the Company Formation division. Vistra employs over 3000 employees in 73 offices across 44 jurisdictions.

Online research community

An online research community is a part of an emerging and developing area in market research making use of developments in Web 2.0 technologies and online communities. They allow qualitative research to be conducted efficiently and deeply online. ...

Organizational diagnostics

In the field of corporate diagnosis is a process that involves the three steps of publicly entering a human system, collecting valid data about experiences, and feeding back to the system toward promoting corporate performance. The effective diag ...

Charles Coolidge Parlin

Charles Coolidge Parlin was the American "manager of the division of commercial research of the Curtis Publishing Company" in charge of selling advertising spots in the Saturday Evening Post. He is credited as being the founder and a "pioneer" in ...

Portable People Meter

The Portable People Meter, also known as Nielsen Meter, is a system developed by Arbitron to measure how many people are exposed or listening to individual radio stations and television stations, including cable television. The PPM is worn like a ...

PreTesting Company

PreTesting Company was founded in 1985 by American inventor and market researcher Lee Weinblatt. After beginning his career at Perception Research, Weinblatt started Telcom Research, a company that manufactured recorders that used an infrared bea ...

Prior-independent mechanism

A Prior-independent mechanism is a mechanism in which the designer knows that the agents valuations are drawn from some probability distribution, but does not know the distribution. A typical application is a seller who wants to sell some items t ...

Product forecasting

Product forecasting is the science of predicting the degree of success a new product will enjoy in the marketplace. To do this, the forecasting model must take into account such things as product awareness, distribution, price, fulfilling unmet n ...

Product intelligence

Product intelligence is defined as an automated system for gathering and analyzing intelligence about the performance of a product being designed and manufactured, such that this data is automatically fed back to the product managers and engineer ...

Qualtrics

Qualtrics is an experience management company, with co-headquarters in Provo, Utah and Seattle, Washington, in the United States. The company was founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith and Stuart Orgill. Qualtrics offers a sub ...

Reliability (statistics)

Reliability in statistics and psychometrics is the overall consistency of a measure. A measure is said to have a high reliability if it produces similar results under consistent conditions. "It is the characteristic of a set of test scores that r ...

RFM (customer value)

RFM is a method used for analyzing customer value. It is commonly used in database marketing and direct marketing and has received particular attention in retail and professional services industries. RFM stands for the three dimensions: M onetary ...

Sagacity segmentation

Sagacity segmentation is a means of segmenting a population of interest using life-cycle stage, income and occupation variables. The logic behind this segmentation systems is that as people pass through life, their aspirations and behavior patter ...

Satmetrix

Satmetrix Systems, Inc. is a privately held experience management company, headquartered in San Mateo, California in the United States. Satmetrix Systems operates as a subsidiary of NICE Ltd. The company was founded as CustomerCast, Inc. in 1997 ...

Sawtooth Software

Sawtooth Software, Inc. is a computer software company based in Provo, Utah, United States. The company provides survey software tools, and specializes in conjoint analysis. According to the American Marketing Association, Sawtooth Software was r ...

Search analytics

Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. The resulting analysis and aggregation of search engine statistics can be used in ...

Secondary research

Secondary research involves the summary, collation and/or synthesis of existing research. Secondary research is contrasted with primary research in that primary research involves the generation of data, whereas secondary research uses primary res ...

Sectoral analysis

Sectoral analysis, also known as sectorial analysis, is a statistical analysis of the size, demographic, pricing, competitive, and other economic dimensions of a sector of the economy. The analysis can be done by industry or by customer designati ...

Simalto

SIMALTO – SImultaneous Multi-Attribute Trade Off – is a survey based statistical technique used in market research that helps determine how people prioritise and value alternative product and/or service options of the attributes that make up indi ...

Situation analysis

Situation analysis refers to a collection of methods that managers use to analyze an organizations internal and external environment to understand the organizations capabilities, customers, and business environment. The situation analysis consist ...

Sugging

Sugging is a market research industry term, meaning "selling under the guise of research". This behavior occurs when a product marketer falsely pretends to be a market researcher conducting a survey, when in reality they are simply trying to sell ...

Telescopic observations strategic framework

The telescopic observations strategic framework – a strategic planning tool designed to enhance intelligence gathering and improve marketing planning. The telescopic observations strategic framework or TOSF Panagiotou and van Wijnen, 2005 present ...

Travel survey

A travel survey is a survey of individual travel behavior. Most surveys collect information about an individual, their household, and a diary of their journeys on a given day. Major travel surveys are conducted in metropolitan areas typically onc ...

User research

User research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. This field of research aims at improving the usability of products, services, or proces ...

Van Westendorp's Price Sensitivity Meter

The Price Sensitivity Meter is a market technique for determining consumer price preferences. It was introduced in 1976 by Dutch economist Peter van Westendorp. The technique has been used by a wide variety of researchers in the market research i ...

Viral marketing research

Viral marketing research is a subset of marketing research that measures and compares the relative return on investment of advertising and communication strategies designed to exploit social networks. Algorithms are used to derive respondent-leve ...