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Call to action (marketing)

Call to action is a marketing term used extensively in advertising and selling. It refers to any device designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be in ...

Click Frenzy

Click Frenzy is an Australian online sales initiative inspired by and based on a similar format to the United States shopping event Cyber Monday. The inaugural Click Frenzy event was launched on Tuesday, 20 November 2012 with heavy media and onli ...

Content farm

In the context of the World Wide Web, a content farm is a company that employs large numbers of freelance writers to generate large amounts of textual content which is specifically designed to satisfy algorithms for maximal retrieval by automated ...

Conversion as a service

In the e-commerce industry, conversion as a service is a method of online conversion optimization that is a customized intersection of art and technology that combines analytics, behavioral targeting, software, style, and business rules to exact ...

Conversion marketing

In electronic commerce, conversion marketing is marketing with the intention of increasing conversions-- that is, site visitors who are paying customers. The process of improving the conversion rate is called conversion rate optimization. However ...

Conversion rate optimization

In internet marketing, and web analytics conversion optimization, or conversion rate optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webp ...

Corporate blog

Corporate blog is a blog that is published and used by an organization, corporation, etc. to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally s ...

Data management platform

A data management platform is a software platform used for collecting and managing data. They allow businesses to identify audience segments, which can be used to target specific users and contexts in online advertising campaigns. DMPs may use bi ...

Data technology

Data technology is the technology connected to areas such as martech or adtech. Data technology sector includes solutions for data management, and products or services that are based on data generated by both human and machines. DataTech is an em ...

Digital branding

Digital branding is a brand management technique that uses a combination of internet branding and digital marketing;online marketing to develop a brand over a range of digital venues, including internet-based relationships, device-based applicati ...

Digital footprint

Digital footprint or digital shadow refers to ones unique set of traceable digital activities, actions, contributions and communications manifested on the Internet or on digital devices. On the World Wide Web, the internet footprint ; also known ...

Digital intelligence

Digital intelligence is the sum of social, emotional, and cognitive abilities that enable individuals to face the challenges and adapt to the demands of life in the digital world. An emerging intelligence fostered by human interaction with Inform ...

Digital marketing channels in the sharing economy

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during t ...

Digital marketing engineer

A digital marketing engineer is a member of a marketing team who applies web technology and digital marketing platforms for the purpose of achieving marketing business goals. It is a hybrid role involving both marketing and technology knowledge. ...

Digital marketing system

A digital marketing system is a method of centralized channel distribution used primarily by SaaS products. It combines a content management system with data centralization and syndication across the web, mobile, scannable surface, and social cha ...

Direct digital marketing

Direct digital marketing is marketing through an email address, a web browser or a mobile phone number. Traditional direct marketing was achieved using a customer’s postal address.

Double-loop marketing

Double-loop marketing is based upon the notion that in todays information-rich world, marketing must of necessity be people and knowledge-driven rather than product driven. A company must first develop "mind share” by building a site that offers ...

Dreaming in Mono

Dreaming in Mono is a transmedia storytelling branded content initiative from McDonalds and Perfect Fools, produced by Happy Fiction, in the four Nordic countries of Denmark, Finland, Norway and Sweden. The story combines three principle themes: ...

Email spam

Email spam, also referred to as junk email, is unsolicited messages sent in bulk by email. The name comes from Spam luncheon meat by way of a Monty Python sketch in which Spam is ubiquitous, unavoidable, and repetitive. Email spam has steadily gr ...

E-marketing collateral

Similar to marketing collateral definition, e-marketing collateral is the collection of basic internet tactical activities that supports the marketing of a product or a service on the internet. These basic tactics are intended to support, facilit ...

Email marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to se ...

Email remarketing

Email remarketing refers to the email systems used by merchants to follow up with website visitors who do not make a desired purchase action. It is a development of email marketing that aims to re-attract website viewers or customers. In other wo ...

Empower (company)

Mary Beth Price, former media planner and buyer for Leo Burnett, Procter and Gamble and A.C. Nielsen, founded Media That Works - now Empower MediaMarketing - in Cincinnati in 1985. Price stepped down as CEO in 1997 but remains on Empowers board o ...

Faceu

Faceu is a heat beauty selfie camera app for smartphone. This app uses AR technology to allow users to choose their favorite stickers or add interesting and exaggerated effects in real-time when taking selfies and videos. It was launched in 2016 ...

Golden Triangle (Internet Marketing)

The Golden Triangle in internet marketing depicts the triangular viewing pattern on a webpage which is created by tracking eye activity of users. It is an eye-tracking heat-mapping that shows that people look and click on a specific area on a pag ...

Google Attribution

Google Attribution is a monitoring program developed by Internet advertising company Alphabet Inc. launched in 2017. It has to link with a Google Analytics view that is associated with a registered AdWords or DoubleClick Search account. An attrib ...

Growth hacking

Growth hacking is a relatively new field in marketing focused on growth. It started in relation to early-stage startups who need massive growth in a short time on small budgets, but has since then also reached bigger corporate companies. The goal ...

Guided selling

Guided selling is a process that helps potential buyers of products or services to choose the product best fulfilling their needs and hopefully guides the buyer to buy. It also helps vendors of products to actively guide their customers to a buyi ...

In-product communication

In-product communications are messages, content, and related media delivered directly to a users internet-connected device or software application, with the purpose of informing, gathering feedback from, engaging with, or marketing to that specif ...

Inbound marketing

Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding. Inbound marketing provides improved customer experience and tries to build tru ...

Internet branding

Internet branding is a brand management technique that uses the World Wide Web as a medium for positioning a brand in the marketplace. Branding in the digital age is increasingly important with the advancements of the internet. Most businesses ar ...

Dheeraj Jorwal

Dheeraj Jorwal is an Indian Entrepreneur, Digital Marketer and Influencers growth expert. He is the founder and Director of "Brandzup".

Lead validation

Lead validation is the process by which sales leads generated by internet marketing campaigns are separated from other types of conversions. Lead validation is crucial for effective internet marketing management; without it, companies can neither ...

Lookalike audience

Lookalike Audience generally means an "algorithmically-assembled group of social network members who resemble, in some way, another group of members". In digital advertising age, it refers to a new targeting tool for digital marketing, first init ...

Meitu

Meitu Inc. is a Chinese technology company established in 2008 and headquartered in Xiamen, Fujian. It makes smartphones and selfie apps. Meitus photo-editing and sharing software for smartphones is hugely popular in China and other Asian countri ...

Online advertising

Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Many consumer ...

Online locator service

An online locator service is a feature found on websites of businesses with multiple locations that allows visitors to the site to find locations of the business within proximity of an address or postal code or within a selected region. Types of ...

Online public relations

Online Public Relations refers to the use of the internet to communicate with both potential and current customers in the public realm. It functions as the web relationship influence among the cyber citizens and it aims to make desirable comments ...

Online to offline

Online to offline, commonly abbreviated to O2O, is a phrase that is used in digital marketing to describe systems enticing consumers within a digital environment to make purchases of goods or services from physical businesses.

Pop-up ad

Pop-up ads or pop-ups are forms of online advertising on the World Wide Web. A pop-up is a graphical user interface display area, usually a small window, that suddenly appears in the foreground of the visual interface. The pop-up window containin ...

Post-click marketing

Post-click marketing is emerging as a recognized practice that aims at improving sales and marketing results by focusing on website visitors when they respond to online marketing activities such as pay per click advertising, HTML e-mails, and pai ...

Pre-popping

Pre-popping is a method of transferring lead information from one online lead form to another. This method is most commonly used for internet marketing between a publisher and an advertiser in the lead generation industry.

Private label rights

In internet marketing, private label rights is a license where the author sells most or all of the intellectual property rights to their work. The license is defined by the author of the work and has no legal definition. Private label rights is d ...

Referral marketing

Referral marketing is the method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.

ReveNews

ReveNews is an online publication founded in December 1998 by independent digital media firm GMD Studios and the original team of Brian Clark, J.D. Ashcraft and Wayne Porter. ReveNews publishes articles focused on Internet-related industries such ...

Search engine marketing

Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. SEM may incorporate search engine optimization, whic ...

Search engine optimization

Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results known as ...

Search marketing

Search Marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others. Search marketing generally involves two disciplines: SEO and SEM. Originally called" search engine marketing,” the shorte ...

Search retargeting

Search retargeting is a form of retargeting employed by online marketers that target an audience based on the previous searches they conduct on other websites. Unlike site retargeting, search retargeting is designed to find new customers which ha ...

Jaymin Shah

Jaymin Shah is an India based internet entrepreneur. Jaymin is the founder of NewsEnquire and SocialGrid Media Jaymin belongs to Gujarat and also contributes at Huffington post on subjects related to digital marketing.